The expectation of Biocreation Cosmetic focused on innovation by a sensory approach in terms of cosmetics' texture and packaging. Identification and comprehension of sensory criteria, related to luxury, was the initial step of a new approach to product development.

- A genealogy of object led to the analysis of the functional and material evolution of container.

- A focus group with a trained sensory panel allowed for identification of sensory criteria and terms associated with luxury packaging.

- Two consumer tests on packaging and products enabled the analysis of Biocreation Cosmetic products.

This project is part of VALO-SENS program, winner of the call for project Luxury 2011, funded by General Direction of Competitiveness, Industry and Services (DGCIS).