RCP, CREATING ADDED-VALUE

For the last 30 years, RCP creates innovation for companies and communities by providing complete or specific solutions with high added value, based on 3 fundamentals:

To differentiate
To define where to focus the design effort
To provide a positive experience for users according to their expectations and needs

Expert in the fields of design, identity and sensory, RCP offers creative solutions for users taking into account technical, economic and cultural constraints.

1

Design

RCP creates innovative products and services of tomorrow following a global design approach, from the identification of uses and needs through the analysis of trends and concept design, to determine the DNA of the product from sketches to 3D design and digital renderings. Convinced that the success of the projects is confidentially connected to human relations, the team uses tools that promote collaborative work and foster personal involvement in the project.
> product design / cognitive ergonomics / user interface / transport design and mobility / design of services / interior design / space planning / urban furniture / ...

2

Identity

Unlike a marketing approach, RCP develops for its clients a creative strategy defining the DNA of their products, services or business image. Just like our Design approach, our methodology focuses on the user / the public concerned, to determine the best positioning, the fundamental elements that will provide the best message. RCP supports clients through each step of their project, including graphic design; print (logos, graphic charters, business cards, brochures, guides, etc.), digital (web site, newsletter, blog) or advertising media (posters, stands, etc.).
> Create brand name and baseline / graphic identity / brand image / strategic positioning / declensions on communication supports / ...

3

Sensory

RCP is a leader and pioneer in Sensory design. Through its laboratory of sensory engineering SENSOLAB, RCP identifies the objective criteria that define aspects perceived by the users, to determine the key factors for good product and service design.
We are convinced that objects become user friendly and attractive if we anticipate the perceptions, the sensations, and the emotions that will arise from their use and identify "where to focus the design effort".
> Perceived quality / product experience / user experience / sensory DNA / color chart / materials innovation / methodological innovation / signature and sensory color chart ...

Our agency

An agency

12 people with different and complementary skills. Industrial design, graphic design, space planning, architecture, fine arts, strategy, marketing, advertising, media, foreign languages​​, form a cross-diciplinary and transversal team. Sensitive and relevant responses. A full service offering creative solutions. This team is enriched with a network of experts dedicated to the needs of each project.

 

Our team

Régine

CEO and designer

Frédéric

Associate director

Annie

Project manager

Flavie

Executive assistant

Renaud

Communication manager

Chloé

Sensory development manager

Lucas

Designer

Alexandre

Designer

Mathieu

Sensory engineer

Romain

Strategic mission officer

Alexandre

Account Manager

Elisabeth

Press and public relations officer

An experts network

RCP develops reliable partnerships with quality experts who integrate the projects according to the specific needs of each mission. Their particular specializations complete our team; Elisabeth in press and public relations, Angela in marketing, Léonard in photography, Mathieu in video, Sylvie in HTML development, Florestan and Antoine in sound design, etc....

For the tram project in Tours, RCP was in charge of creating a global identity of the line and put up a creative collective of French personalities called "Design the line together." This group involved the artist Daniel Buren, the designer Roger Tallon, the researchers in geography and urban planners Jacques Levy and Serge Thibault, the light designer Patrick Rimoux and the musician Louis Dandrel.

Our way

The key dates