RCP, CREATING ADDED-VALUE
For the last 38 years, RCP creates innovation for companies and communities by providing complete or specific solutions with high added value, based on 3 fundamentals:
> To differentiate
> To define where to focus the design effort
> To provide a positive experience for users according to their expectations and needs
Expert in the fields of design, identity and sensory, RCP offers creative solutions for users taking into account technical, economic and cultural constraints.
Design
RCP creates innovative products and services of tomorrow following a global design approach, from the identification of uses and needs through the analysis of trends and concept design, to determine the DNA of the product from sketches to 3D design and digital renderings. Convinced that the success of the projects is confidentially connected to human relations, the team uses tools that promote collaborative work and foster personal involvement in the project.
> product design / cognitive ergonomics / user interface / transport design and mobility / design of services / interior design / space planning / urban furniture / ...
Identity
Unlike a marketing approach, RCP develops for its clients a creative strategy defining the DNA of their products, services or business image. Just like our Design approach, our methodology focuses on the user / the public concerned, to determine the best positioning, the fundamental elements that will provide the best message. RCP supports clients through each step of their project, including graphic design; print (logos, graphic charters, business cards, brochures, guides, etc.), digital (web site, newsletter, blog) or advertising media (posters, stands, etc.).
> Create brand name and baseline / graphic identity / brand image / strategic positioning / declensions on communication supports / ...
Sensory
RCP is a leader and pioneer in Sensory design. Through its laboratory of sensory engineering SENSOLAB, RCP identifies the objective criteria that define aspects perceived by the users, to determine the key factors for good product and service design.
We are convinced that objects become user friendly and attractive if we anticipate the perceptions, the sensations, and the emotions that will arise from their use and identify "where to focus the design effort".
> Perceived quality / product experience / user experience / sensory DNA / color chart / materials innovation / methodological innovation / signature and sensory color chart ...
