The creation of new products led to another perception of fabrics. The transition from wall tapestry to fabric revealed a new sensory identity. Then, the touch is associated with the visual, initially there.
The emergence of this new dimension has resulted in new customer requirements and expectations. These are linked to an issue on product perception due to the solicitation of a new sense and a new use.
Thus, the "hand" of fabrics has been characterized of terms such as "heaviness", "stiffness" or "drooping".
At first, we didn't take into account technical constraints and business level expressed by "Maison PANSU" experts. Consequently, VALO-SENS project was an opportunity to understand this new customer perception.
The study found that:
- the definition of a common sensory vocabulary.
- the classification and sensory comparison of products according to the 6 criteria studied
- the identification of viso-tactile acceptability thresholds of consumers
- the recommendation of technical development plans that reducing the "heaviness" effect.
This project is part of VALO-SENS program, winner of the call for project Luxury 2011, funded by General Direction of Competitiveness, Industry and Services (DGCIS).