The castle of Chenonceau is the most visited French castle, after that of Versailles. After five centuries of history, marked by a vast program of restoration of the castle, Chenonceau wants to follow this approach of modernization and asked RCP to set up the best communication strategy to maintain this status and open on the future. RCP accompanied in complete control the general image of the castle, created and developed the concept of the " revisited heritage ", innovating and ambassador of the French spirit through the following axes:

STRATEGY
> support in the strategy of development of the castle
> development of the partnership with Apple, strategic reflection on the contents of the new video iPod visit
> Strategic reflection on the offer school public, looks for partnership Education, organized by a teaching staff
> Artistic programming

COMMUNICATION
> Creation of the logo
> Graphics standards of all the documents of internal and external communication
> Artistic direction of the shooting
> Editorial writing conception and design schedules documents, guides of visit in 15 languages, documents aimed at the people working in the tourist industry, …
> Conception of the site " chenonceau-education.com ", writing the editorial contents
> Creation of the complete range of products for the chenonceau store
> Communication around the construction working site of restoration