RCP, for its expertise in global creative strategy and of identity, was selected to build a structured communication for all the structures which compose the CETI.
The objective of the project was to offer an identification of every component, its role and its filiation in the textile ecosystem of "Nord-Pas-de-Calais" (North French region) for a better visibility and a bigger attractiveness with the prospects and the partners.
It also is to register the expression of each structure in a logic of group.
On a program of 4 years, the global communication strategy include management and animation, action plan, communications tools, press and public relations for a French-speaking and English-speaking distribution on the regional and the Euro cross-border region.