New symbolic signature of the Tours' city, the tram line establishes a new run-up of modernity in the city. Thanks to its livery inspired by the reflections of the Loire, the rolling stock becomes integrated into its environment by reflecting the image of the crossed landscape. Its two big banners of light, in continuity of rails on the ground, sign a strong identity just like a cursor on the line.
The design approach upstream to the project allowed to conceive a means of transportation adapted to all the uses, which anchors in its territory and shines like a cultural vector on 15km ². The traveler's experience was in the heart of the thoughts. The sensory aspect displayed on this project highlights the aspect of well-being and comfort.